![]() ![]() Those lucky enough to attend the launch event had the opportunity to purchase one of 50 boxes that were further customized that night. A four-and-a-half-grand premium on the Carrera seems a bit much, given that these pieces scream fun rather than haute horlogerie. One nice touch, however, is that both watches come in a collectible box, featuring a cool graphic. The TAG Heuer Formula 1 Alec Monopoly watch is $1,250, while, at the other end of the spectrum, the TAG Heuer Carrera Alec Monopoly will retail at $6,050 (a little pricey). And I’m certainly not against the price of the latter. I never thought I’d see the day I would consider adding a TAG Heuer to my collection, much less a Formula 1. The artistic dial is framed by a PVD/brushed unidirectional bezel for tracking elapsed time. With a slightly smaller case (41mm) and a quartz movement, the TAG Heuer Formula 1 Alec Monopoly watch is the entry-level option. The stainless-steel case is 43mm-wide and delivered on an H-link bracelet. The TAG Heuer Carrera Alec Monopoly watch features the in-house Heuer Caliber 01 automatic chronograph movement, an operating speed of 28,800vph, and a power reserve of at least 50 hours. Consequently, now may be a ripe time to buy in. The artist primarily works in the urban environements of major cities arund the world, using varied materials (including stencils, spray paint, epoxies, varnishes and newspapers) to subversively depict various iconic pop culture. Alec Monopoly’s reputation is growing, thanks to the increasing relevance of his artwork. « Alec Monopoly » is the alias of an unidentified graffiti artist, originally from New York City. The marriage between watchmaking and art is a natural one, dials are an excellent canvas for artistic ideas. and street artist Alec Monopoly is the highly colorful Jacob & Co.’s Astronomia Alex Monopoly watch with tiny brightly colored figurines inside. It is entirely down to the dial, which I think is fun, sharp, and potentially very collectible. This first collaborative effort between Jacob & Co. It is quite bizarre, then, that I find myself taken by both these pieces. Normally, neither the base Carrera or Formula 1 model would interest me. His signature - a scrawled rendering of his first name - adorns the caseback of the Carrera model and, in triplicate, makes up both dials’ backgrounds. His bright, accessible artwork often satirizes financial institutions or legislation. As a result, their artsy pieces come off rather nicely.Īlec Monopoly is a street artist who became famous around the financial crash of 2007-2008. TAG Heuer has had a lot of experience working with people from outside the industry. These artistic collaborations are perhaps the high points of the brand’s calendar, for me. Other brands have successfully forged similar relationships Keith Haring and Grems for Swatch, André Saraiva for Parmigiani, and Richard Orlinski for Hublot spring to mind as stand-out examples.
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